Wholesale & B2B Pricing
Sell to businesses and consumers from the same Wix store. Approved business customers see your wholesale prices in the cart and at checkout; retail customers keep your normal prices.
Getting started
Requirements: Wix Stores and a Members Area (customers must log in to get their prices).
- Install the app from the Wix App Market and open it from your site dashboard.
- In the Editor, add Add Elements › App Widgets › Wholesale application to a page such as "Trade account".
- In the dashboard, create a wholesale price (a % off the whole catalog or a collection) and click Save & publish prices.
- Approve applications in the Customers tab, or turn on auto-approval.
Features
- Wholesale price lists: a % off the whole catalog or specific collections.
- Quantity tiers: e.g. 15% from 1 unit, 25% from 24 units. Tiers replace each other, they never add up.
- Minimum order for wholesale customers, enforced in the cart and at checkout.
- Application form with company and VAT/tax number, approval queue, optional auto-approval.
- Native Wix discounts: Wix applies the prices itself, so taxes, coupons, invoices and reports keep working.
| Free | Premium |
|---|---|
| 1 wholesale price, 10 wholesale customers | Unlimited prices and customers, quantity tiers, minimum order, auto-approval |
FAQ
Customers don't see wholesale prices.
They must be logged in as the member you approved (Customers › Approved). Prices apply in the cart and at checkout. Check that you clicked Save & publish prices after editing prices.
A product gets two discounts.
Wix adds up automatic discounts. The dashboard warns you when two wholesale prices cover the same collection: keep one price per collection and use tiers for quantity breaks.
Can I give a different price to each customer?
Not yet: all approved customers share the same wholesale prices.
I see "[Wholesale] …" rules in Catalog › Discounts.
The app creates them. Edit prices in the app and publish again instead of editing them there.
I uninstalled the app.
Delete the remaining "[Wholesale] …" rules in Catalog › Discounts › Automatic discounts.
How is the minimum order calculated?
On the cart subtotal after wholesale discounts, before shipping and taxes. It only applies to approved wholesale customers.